Archive for April, 2009
3 Huge local internet advertising mistakes…
Apr 10th
If you read my last post, you already know about the “Jerk Carpet Cleaner”. If you’re the owner of a small local business, here are 3 huge local search marketing mistakes you’re likely to already be making: MISTAKE #1 – Letting the random internet reviewer represent your company and your marketing message on the internet.
Local business Search engine marketing mistakes
Apr 7th
A few days ago, I got a call at home from a local carpet cleaning company. Apparently a family business, a sweet sounding, seemingly older lady made the initial pitch. Since I was engaged, I asked her to call back in 1 hour and she agreed. About an hour later, a gentleman called and introduced
Competivite advantage and Market Domination begins with a marketing mindset
Apr 1st
If you own or run a small business fighting for the attention of your customers, your success depends as much on the adoption of a marketing mindset than on any other factor. This sort of adoption must start with you and be actively installed in your staff, your processes and your material, to actually have
