Archive for May, 2009
The Small Business Profit Course Module 1b: Gary Vaynerchuk on Branding Yourself
May 7th
This post is going to be the first in a series of Videos from the heavy hitters that I’ll use to deepen the small business marketing curriculum I’m creating to help you grow your business dramatically over the next few weeks. This is a 45 minute video by Gary Vaynerchuk (Just in case you don’t
Small Business Profit Course Module #1a: Differentiation, Positioning and Branding: What’s what?
May 7th
What’s the relationship between differentiation, positioning and branding? Let’s jump into it! When you’re in business, the 2 most important questions you must answer are: “Why should I do business with you rather than the 2,000 other competitors and substitutes to your product?” and… “Why should I continue to do business with you?” Finding a
