Archive for July, 2009
Marketing your art or music
Jul 18th
“Marketing your art or music” wouldn’t seem to be a title that fits within the usual fare on this blog. I’ve never offered my consulting services to an art or music oriented business, or to artists, but the most powerful rules of marketing are intuitive because they are actually universal success principles. For instance: Rule
Rich Schefren unlocks Small Business Success Heaven
Jul 17th
Rich Schefren is without a doubt one of my favorite marketers and business coaches. Branding himself as the “guru’s guru”, he’s left a Tsunami-sized wake in the internet marketing world by helping many high profile internet business coaches increase their profits through streamlined business processes. It was through Rich Schefren that I first heard of
404 Error Page redirect hijacking by Comcast
Jul 16th
Why did Comcast think they could just hijack my 404 Error Pages without my permission and then MAKE ME opt-out if I didn’t want their substitute listing page? On the good side (for you), the whole episode brought my attention to an oft-overlooked piece of valuable real estate you might be wasting on your website…
Marketing experts mourn the king of pitch
Jul 16th
Marketing experts the world over are mourning the death of Billy Mays, venture pitchman extraordinaire. The co-host of the hit show “Pitchmen” was a master of direct response marketing. It was from marketing guru Dan Kennedy, that I first learned the importance of purposefully studying the longest running (and therefore presumably successful) ads and infomercials.
Startup Business Marketing mistakes can be killer!
Jul 13th
Startup business marketing mistakes are easy to make and not necessarily world ending. However, some of them are so potentially catastrophic that they can result in a still-born business and destroy your entrepreneurial dream before it starts. This weekend I consulted with an entrepreneur whose company creates floral arrangements for weddings. In our conversation, I
African dreams
Jul 1st
Some of you are aware of my efforts in support of African entrepreneurship and innovation. I will be posting those thoughts to this section of the blog as well. Enjoy the video below
