Archive for August, 2009
How To Achieve Your Goals In spite of the Effort Economist
Aug 22nd
To understand how to achieve your goals in as direct a manner as possible, you have to identify your relationship to what I’ve termed the “Pain paradox of productivity”. What’s that? It’s the opposing streams of 2 strongly influential instructions under which most of us must conduct life and business. The first instruction comes from
Top 6 marketing communications tips continued
Aug 20th
Continuing from “Top 6 marketing communications tips Part 1″ , I’ve added mistakes #4 through #6 and what you can do to avoid these mistakes. 4. Not framing communications with Lifetime client value in mind The concept of lifetime client value comes from the world of relationship marketing and is often a difficult one for
Top 6 marketing communications strategy mistakes part 1
Aug 20th
Here’s a quick list of the top 6 marketing communications strategy mistakes made by small business owners and managers. If you’re like most, you are probably making the same mistakes in your small business. 1. Not tracking the effectiveness of your unique selling proposition (or not defining a USP at all). 2. Not creating a
Verbal business card case study
Aug 18th
A verbal business card, or “talking logo” as John Jantsch calls it, is a brief and attention-grabbing response you give to the question of “what do you do?” For instance, in my case, “I take small business owners on a field trip through their own business where I show them 16% growth or more in
Internet Copywriting Course and Seminar, FREE!!!
Aug 16th
Internet copywriting course for FREE? Only after you get a good dose of advice! Before you spend hundreds of dollars on an internet copywriting course that may or may not be effective for your ultimate purpose, there are a few questions you should ask yourself about your website, your product/service or your brand. And if
Marketing Planning and Choosing your business niche
Aug 15th
The problem of choosing your business niche is going to be one of the most important and most confounding challenges you face over the course of your entrepreneurial life. In this article, I’ll be sharing a simple but powerful framework for making difficult business choices such as: What kind of business do I want to
