Archive for November, 2009
The Precious Pearl Principle of Productivity And Success
Nov 28th
The precious pearl principle is a mental and spiritual framework that I have observed and articulated for use by business owners and managers. It is effectively a principle of productivity, of prioritization, and business success. So what’s the “Precious Pearl Principle”? In Matthew 13:45-46 of the Christian Bible, Jesus tells a parable about a “pearl
Advertising Your Blog Content
Nov 26th
I recently made up my mind as to the purpose of this blog and my strategic direction for it. As a result of coming to that milestone, I have decided to begin active marketing and advertising of the blog. Today I signed up with Technorati. Technorati may be the single most influential website and directory
Forget the 80-20-principle
Nov 24th
The 80-20 principle as we know it today has had a long journey since it’s formulation by Italian Economist Vilfredo Pareto in 1906. In 1941, Joseph M. Juran, a management consultant discovered Pareto’s work and expanded it into a framework for use in quality control. The 80-20 principle (also known as the Pareto Principle, 80-20
What’s in a Business or Product Tagline?
Nov 20th
Does your tagline “Snap, Crackle and Pop”? Yesterday I had a business brainstorm with a very impressive entrepreneur and general manager of a successful restaurant franchise right here in Colorado. One of the things that came up during our conversation was the subject of taglines for business, product or programs. A tagline or USP slogan
Who knows your internet marketing passwords?
Nov 18th
I recently came across a blog post by copywriter Ray Edwards that really got me thinking. In his article, “Dead Men Don’t Blog”, he made a point that many internet publishers and marketers might agree with. He essentially points out that many of us have built web-based archives of our personality, our plans, our dreams
The New Confessions of an Advertising Man
Nov 17th
I recently watched a video that I just had to share. The speaker in this TED Talk is an advertising executive from the UK and his 18 minute talk includes some of the most profound marketing lessons ever. If you can identify and apply these lessons, your business will be incredibly impacted by them.
The Goal of Marketing
Nov 8th
The goal of marketing… In my time studying and researching the arena of small business marketing over the last 13 years, I’ve read all kinds of opinions on “the goal of marketing”. Including statements like… “The goal of marketing is to obtain competitive advantage” – In my opinion? No good! Another source says, “The goal
