Archive for May, 2010

Speaking of Billion dollar USPs, have you heard any of the following? Domino’s Pizza- “Fresh hot pizza delivered in 30 minutes or it’s free!” (Service – Speed) Lenscrafters-”1 hour eyeglasses while you wait” (Service – Speed) FEDEX-”When it absolutely has to be there overnight” (Service – Speed) GEICO- “15 minutes can save you 15% or