6 Idea Age Trends For Business
Filed Under (Uncategorized) by Gogo on 28-10-2009
What is the idea age?
The idea age label borrows from the practice of naming periods according to the dominant technology used – so we have the “stone age”, the “bronze age”, the “iron age”, the “digital age”, and now…
The Idea age.
Mere access to information is no longer a big deal. Information is overwhelming today. Today people are running for refuge from the information avalanche. They are looking for ideas.
Ideas organize information into a value set. Ideas are the expression of information made useful. Ideas are what information looks like when it is packaged based on a preference and connected to a benefit or useful framework.
The idea is the dominant technology of our time. Software is composed merely of ideas. And that’s why I call our current era the idea age.
Here are some idea age trends that could seriously impact your business over the next few years.
1. Change is happening at the speed of thought – FAST!
2. The rate of change across the board is increasing!
3. The Idea Is The Primary Currency Of Today’s Marketplace!!
4. The Marketplace is innundated with Ideas!
5. People are increasingly stressed by the avalanche of ideas!
6. People are responding by either making very fast or very slow decisions!
In the next post, I’ll share some of the challenges of competing in business in this environment and how to design a business that can thrive BECAUSE of these conditions.
