Small Business Digital CoachGROW REVENUES BY 25 TO 100% OR MORE IN 90 DAYS OR LESS while reducing advertising cost and effort

What’s that?
It’s the opposing streams of 2 strongly influential instructions under which most of us must conduct life and business. The first instruction comes from life, and the second comes from within us.

Both are unyielding, unrelenting and uncompromising.

The first says,

“No Pain, No gain”

… and comes to us from the outside world, from the elements, from other people. It is externally imposed and externally enforced. Shirking this instruction will quickly lead to failure and poverty on multiple fronts.

The second says,

“Pursue pleasure, avoid pain”

… and it comes to us from within. Left untamed, it’s voice will ring so loudly as to drown out all extraordinary effort from which extraordinary character is born and without which there can be no relative expertise or value. Following the leading of this dictum too casually will lead to enduring regret.

The foundational forces of your productive destiny – the market reality & the psychological reality are in conflict. No wonder you have a difficult time going directly and consistently toward your goals. There’s an internal conflict between what you have to do to succeed, and what you want to do to succeed.

I first began to appreciate the extent of this problem when I was coaching real estate investors who wanted to expand beyond the 4-property limitation imposed on them by conventional real estate financing. These soon-to-be creative real estate investors often started off on the wrong foot by asking, “How can I do enough to get maybe one property a month, without doing all the rest of that stuff”?

..And by “all the rest…” they meant the whole, entire business of “marketing, networking, studying, inspecting, planning, selling” etc!

I had to turn away at least one memorable prospect who just didn’t get that economic life outside his “boss makes me do it” world depends on people doing everything possible within legal and ethical boundaries to meet their goals.

Trying to play the “effort police” by looking for just the right amount of hard work to get minimally acceptable results is what gets most of us in trouble. Through the millennia, wise men have shared with whoever would listen, that the path less traveled, that narrow way that leads to earthly paradise, is the path of focused, unadulterated hard work.