Differentiation and Branding
Personal Branding Lessons From The Jersey Shore
Nov 1st
This Halloween week (or weekend), I counted at least 5 explicit references to “The Situation”, including an ode from Regis of “Live With Regis & Kelly”, where he dressed up as Mike “The Situation”, from “Jersey Shore” a reality TV series featuring the adventures and (misadventures) of a group of young people on the Jersey
When Brand Positioning Strategies Backfire
Oct 19th
If you own or manage business… any business; you have probably had the misfortune of getting trapped into a conversation with a marketing or advertising consultant. This is especially true in today’s world where the advertising representatives and salespeople of all types are self-styled “marketing consultants”. In truth, some are… …and some are not. …but
Billion Dollar USP
May 5th
Speaking of Billion dollar USPs, have you heard any of the following? Domino’s Pizza- “Fresh hot pizza delivered in 30 minutes or it’s free!” (Service – Speed) Lenscrafters-”1 hour eyeglasses while you wait” (Service – Speed) FEDEX-”When it absolutely has to be there overnight” (Service – Speed) GEICO- “15 minutes can save you 15% or
Business creation, Product Creation and Branding your genius
Mar 12th
In the videos below, I share at least 3 of my most powerful proprietary tools for mining your hidden genius and generating business ideas, product ideas and strategic positioning that resonates with the marketplace. In this first video: I introduce a an Assets/Strengths identification framework known as the Wealth Capital Matrix. In addition to that,
What’s in a Business or Product Tagline?
Nov 20th
Does your tagline “Snap, Crackle and Pop”? Yesterday I had a business brainstorm with a very impressive entrepreneur and general manager of a successful restaurant franchise right here in Colorado. One of the things that came up during our conversation was the subject of taglines for business, product or programs. A tagline or USP slogan
Verbal business card case study
Aug 18th
A verbal business card, or “talking logo” as John Jantsch calls it, is a brief and attention-grabbing response you give to the question of “what do you do?” For instance, in my case, “I take small business owners on a field trip through their own business where I show them 16% growth or more in
Small Business branding and Nigerian rebranding
Jun 8th
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Small Business Profit Course Module #1a: Differentiation, Positioning and Branding: What’s what?
May 7th
What’s the relationship between differentiation, positioning and branding? Let’s jump into it! When you’re in business, the 2 most important questions you must answer are: “Why should I do business with you rather than the 2,000 other competitors and substitutes to your product?” and… “Why should I continue to do business with you?” Finding a
The Viral marketing power of a sandwich (Part deux)
Apr 25th
In my previous Viral marketing power post, I mentioned how a sandwich can be a potent viral marketing tool. Well, my first attempt to actually sample the gastronomic and culinary wonder that is the Salmon melt sandwich actually went awry. I picked up my wife from work and she deftly guided me to the Heidi’s
The viral marketing power of an innovative sandwich
Apr 22nd
When I asked my wife how her day went today, her answer was: “We went out to this restaurant called Heidi’s today, and I had the best sandwich I’ve had in a long time. It was a ‘salmon melt’ sandwich!” She went on to regale me with the blow by blow account of how she
