Small Business Marketing
Turn key creativity for thought leaders | Col. John Boyd
Oct 31st
In my free time, I’m a voracious reader of authors at the intersections of strategy, design, complexity, uncertainty, and decision theory. Over time, I have come across the works of many great thinkers both past and present. Few have influenced my thinking (and applications) in business, strategy and systems as much as the late Col.
Thought Leadership Marketing And The Hot Crazy Scale
Jul 25th
The first time I came across the concept of the “hot crazy scale”, it was while reading a discussion of a supposedly “crazy” Hollywood starlet who apparently ranked “crazier” on the “Man Institute” Hot Crazy scale (or Crazy vs Hot scale) than most other actresses. You know I had to click on that link! I
Direct Marketers Rage Against The Google Adwords Machine
Jul 19th
Google built its $20 billion dollar annual revenue Adwords program on the backs of direct marketers who found that the system rewarded their superior knowledge of direct response copy with more clicks at much lower prices than the competition. Over time, Google nurtured that relationship by developing resources that allowed these marketers to track and
The Google Farmer Update From Another Angle
Jun 30th
In my last post, I shared a “boatload of Google Panda (Farmer) information” and how it affected my own SEO and blog content plans. Well, here are some very recent resources from Rand Fishkin, an SEO authority who’s taken his time to break down some larger implications of the Google Farmer Update (the other nickname
How Google Panda Search Engine Optimization Messed Me Up
Jun 29th
A few months ago, I spent a few days laying the foundation for an “epic post” on the seo strategies we utilized in getting our small business consulting website to the first page of the Google SERPS for many of our important keyword terms. I created screenshots, edited paragraphs and created what was already over
The Competitive Spirit And Getting My Mojo Back
Feb 1st
Over the last few months, as I’ve struggled through challenges and responsibilities ranging from the everyday obstacle course of building a business, a persistent I-R-S audit, long-distance landlord headaches, and mortal trials faced by members of my immediate family, I’ve had to do a lot of soul-searching. As I watch my now 11-month old grow
Interview: Recession Real Estate Strategies
Jan 31st
Many of you know that whenever possible, I try to invest in distressed real estate properties. What you may not know is that one of my most important real estate mentors is Vern, a Maryland Real Estate Coach who has literally built his wealth portfolio by applying at least 10 different real estate strategies: 1.
Entrepreneurial Spirit – Adventures of the Other Kate Middleton
Dec 6th
The Entrepreneurial spirit is one of those concepts that has taken on a near-mystical quality in the some corners of the business media. I’m personally not someone who thinks you should go around searching the ends of the earth for some perceived “entrepreneurial mindset” factors that you must have to go into business. There are
Why Facebook Marketing With Fan Pages is One Trend That Will Not Go Away Soon
Nov 11th
Facebook marketing is one of the most powerful trends to hit online business marketing in years. With over 500 million subscribers now, Facebook is has become THE social media website. With an array of tools available to the creative marketer, Facebook is increasingly relied upon by marketers on a shoestring budget. Why Facebook? Trust Thy
Marketing Battles And Price Wars Of Attrition
Nov 8th
A few days ago, I read an interesting post by Terry Dean on how today’s political advertising battles have descended into wars of attrition because the politicians don’t really have any innovative new solutions to advertise. I happen to agree. But that’s not what this blog post is about. When I read that article, it
