Marketing experts mourn the king of pitch
Filed Under (Small Business Marketing) by Gogo on 16-07-2009
Marketing experts the world over are mourning the death of Billy Mays, venture pitchman extraordinaire. The co-host of the hit show “Pitchmen” was a master of direct response marketing.
It was from marketing guru Dan Kennedy, that I first learned the importance of purposefully studying the longest running (and therefore presumably successful) ads and infomercials. Billy Mays, was the co-star of the infomercials in which the products were the true stars and that’s what made him the ultimate co-star to everything from OxiClean, ImpactGel, from Kaboom! to Mighty Putty, and more.
Here are a collection of videos from people who, like me, are mourning (and paying tribute) to the life of a master pitchman. I have also taken the liberty to add a link to a masterful marketing case study tribute to Billy Mays by the Maven at Strategic Profits, Rich Scheffren. (See Marketing Case Study)
In the next video, Billy Mays Faces Off Against Andrew Sullivan his “Pitchmen” TV show co-host
This here is just another entry into the evidence basket that Billy Mays is the KING OF PITCH!
The rest of the videos are from fans who enjoyed, studied, bought from, and learnt from Billy Mays, The King of The Pitch!
From his Blue shirt to his weirdly tanned (stained) jet black hair and beard, Billy Mays created a personal brand that continuously boosted response rates for the products he sold.
Enjoy these humorous but deeply felt videos
This video is from a true marketing fan
This video has already enjoyed over 47, 000 views
Vince Offer Of Shamwow Vs. THE MASTER OF PITCH – Billy Mays (Over 500, 000 views)
At a time when millions throughout the world are mourning the master marketer who became known as the KING OF POP, marketing experts and students the world over pay tribute to BILLY MAYS, THE KING OF ‘PITCH’!
