Exactly. The idea of applying insights from one industry to another is one of the most reliable methods for innovating a business or revenue model. Henry Ford was said to have developed his “assembly line” insights by observing what was done in an agricultural processing context (meat processing I think it was) and many others have taken this “funnel vision” approach to new break throughs.

At its core though, is a thorough appraisal of (and dissatisfaction with) the status quo. Only after a conceptual “destruction”, can this “creation” take place. Thanks for reading.

Gogo

Awesome article. I especially like how you break down how you can take the whole and then slice it up to create new ideas.

I think you see that type of thing often when you take business practices from one industry and apply them to another.

Specifically for an entrepreneur who may come from one industry and background and then moves into a new industry they then have the opportunity to apply these fresh concepts to that industry.

Perry Marshall would call it Alchemy. The idea of turning lead into gold. That really is the idea behind any business isnt it? Take what is already there, reframe it in a new fresh way based on your thought leadership and turn it into a cash cow!

The great thing is it doesnt really matter what industry you are in you can apply these principles. You could be a main street business or a large national company.

The fact is that most business already have this in play but they just dont realize it yet.

I think a could follow up to this might be a case study of how this was applied to a particular business situation.

Thanks Gogo, keep up the good work!

Peter

Forgive me, I had to do some edits to your comments as this is a quite public forum and you wouldn’t want to cause any inconvenience to yourself or Emanuel.

I’ve sent you an email.