Competivite advantage and Market Domination begins with a marketing mindset
If you own or run a small business fighting for the attention of your customers, your success depends as much on the adoption of a marketing mindset than on any other factor.
This sort of adoption must start with you and be actively installed in your staff, your processes and your material, to actually have it’s desired effect on your business. Many professionals (especially medical professionals) avoid focusing on marketing, somehow believing themselves to be above those who dominate the area with the persistence and reach of their marketing initiatives.
If you’re satisfied with mediocre profits in your business, then this post really isn’t for you. If on the other hand, you understand that your real business is marketing, you’re definitely on your way to building the kind of systematized, algorithmic and predictably successful business that works for you.
About the author
Gogo Erekosima is an entrepreneur and small business coach. He is President & CEO at Idea Age Consulting, and specializes in helping stagnant companies experience double and triple-digit revenue increases by deploying a customized, modular idea age marketing system. He has also coached executives, entrepreneurs & sales pro in industries including direct marketing, financial services, telecommunications, real estate, as well as non-profit organizations.
| Print article | This entry was posted by Gogo on April 1, 2009 at 9:49 pm, and is filed under Small Business Marketing. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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