The Small Business Profit Course Module 1b: Gary Vaynerchuk on Branding Yourself

Filed Under (Uncategorized) by Gogo on 07-05-2009

This post is going to be the first in a series of Videos from the heavy hitters that I’ll use to deepen the small business marketing curriculum I’m creating to help you grow your business dramatically over the next few weeks.
This is a 45 minute video by Gary Vaynerchuk (Just in case you don’t know him, Gary V. took his family’s business from $4 million to $50 million with online marketing) – I promise you once he starts, you’ll want to stick around till the finish.
Here’s what you’ll learn:

  • Using Celebrity persona (personalization) to build brand equity for your business. (Dan Kennedy preaches this)
  • The Tao of the internet (content).
  • The 3-tool basic roadmap for using social networking to fuel your business.
  • Is massive success mostly about working hard? (You might be surprised by the answer).
  • The video tool that can supercharge your social media marketing.
  • The 3-step dance between you and your audience that turns content into community.
  • This is a powerful little video course on branding. As a small business coach, I’m not really down with traditional brand advertising…but Branding through social media, is a whole different ballgame. It’s cheap, interactive and bonds your clients to you in ways that marketers of previous generations could scarcely have imagined. In the conflict between social media vs traditional brand advertising, social media wins hands down (at least for small businesses).

    Click here for the lesson on Differentiation, Positioning and Branding…and contact me to find out about my 9-Step Business Wealth Treasure Hunt that can grow your business 21% or more in as little as 31 days without spending any additional money on advertising.

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