3 Hidden Business Success Tools pt 2
Filed Under (Marketing-Success Mindset) by Gogo on 28-01-2010
In my last article (Hidden business success tools), I shared how important it is for entrepreneurs and managers to employ the “strategic mindset” in building a business or managing a work unit.
In this 2nd article of this series, I want to share another little known secret to business success…
Tool #2- Sacrifice
What is sacrifice?
According to Wikipedia, the word “sacrifice” comes from a Middle English verb meaning “To make Sacred”.
I like the implication in that meaning because right from the outset, entrepreneurial achievement requires that the entrepreneur “make sacred” whatever resources (time, money, attention) are needed, and allocate them almost exclusively to the goal of business success. This is personal sacrifice.
Sacrifice is about spiritual, mental and even physical discipline. It’s about the ability to stick to the “most important” choice among many “good” choices. Despite the temptation to do otherwise.
Sacrifice is about giving up one or more “good things”, in order to get the best thing.
In the context of business strategy, sacrifice is what enables strategic focus or business focus. In helping my clients construct an effective strategic marketing plan, I’ve found that I sometimes have to help them resolve an emotional resistance to making hard choices.
About 2 months ago, I wrote the Precious Pearl Productivity post to illustrate why it’s so important to sacrifice the “merely important” for the “most important“.
Sacrifice is the act of giving up something for something more valuable. This could apply to so many decisions or actions. For instance,
- Sacrificing sleep every morning to write blog articles daily.
- Sacrificing the income you could have obtained from people outside your target market niche.
- Sacrificing short-term profit to ensure a greater payoff down the road.
So practice giving up something small, and then gradually progress to making bigger and bigger sacrifices.
If you can make sacrifice a mental habit, you’ll better able to stick to your resolutions and more likely to implement your business plans.
See 3 Hidden Business Success Tools Pt 1
See 3 Hidden Business Success Tools Pt 3
Till next time.
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