Small Business Digital CoachGROW REVENUES BY 25 TO 100% OR MORE IN 90 DAYS OR LESS while reducing advertising cost and effort

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In my previous post, “How To Prosper in 2010″, one of the last references I made was to how your wealth is not to be searched for “afar off”, but “is already here with you”.

I’m now going to go a bit deeper into what all that means. I have never before shared these insights with anyone outside my executive coaching or consulting clients. I hope you spend some time thinking about the implications and bringing benefit to your life from them. Here goes…

It is my opinion that every human being alive has direct access to at least 3 forms of “wealth” from which they can reasonably access a fourth (the vast majority of the time).

They are:

Spiritual Wealth (or capital)
Social Capital
Intellectual Capital

Whether these forms of capital are mobilized and accessed or just merely “present” depends on your ability to maintain an “ambient state” of gratitude. The practice of counting your blessings will allow you to see assets even where others might see only loss and devastation.

Believe it or not, this wealth matrix also informs my unique approach to Business growth consulting. The best businesses are living entities with spiritual capital (culture, values, mission, vision), social capital (client, vendor, strategic partner relationships), intellectual capital (Knowledge bases, patents, unique systems and processes) and much more…

These previously mentioned forms of wealth, are broader and much more powerful than the fourth – financial capital.

Financial capital (i.e. Money, credit line) is merely an expression of how well we’ve matched the previous 3 with the needs of the marketplace; with the needs of others.

If you’re an entrepreneur or business owner wondering how to apply this wealth matrix to yourself and your business, here’s a bit of help:

Your Spiritual capital can consists of:

• The elements in your belief system – Faith (A christian may assume God’s love for them for instance), assurance, vision, personal stability
• The elements in your personality – Courage, Initiative, Love of others, etc

Your Social capital is the most immediate expression of your spiritual capital.
Before ever you could say a word, you had at least one servant render you hundreds of thousands (if not millions) of dollars worth of services. Most people call these servants “Mom” and “Dad”. They also weren’t alone. Many, many others likely contributed to your early access to your social capital.

Today, if you’re an entrepreneur, all your social networks are potentially available to you as:

• Clients and customers
• Referral and Strategic partners
• Investors and business partners
• Mastermind partners and teachers

Perhaps the most important early contribution of your social network is that it made the first deposit into your Intellectual Capital bank.

Your intellectual capital consists of all those things you know and the things you think you know…
These things you know can be packaged into professional expertise, speeches and talks, books, systems, etc that give you a platform of monetary exchange with the rest of the world.

A few weeks ago, I created a gratitude list of my teachers. You should try the same thing and see if you can isolate the most important lessons you have learned from them.

For my executive coaching clients, I have created what I call a “SHELL framework” to help them mine the intellectual aspects of “their hidden wealth”.

S.H.E.L.L. stands for S-Skills, H-Hobbies, E-Epics and Experiences, L-Lessons and Learning, L – Loves and Passions.

My coaching clients the Marriage experts – Ronnie and Jackie Calloway, turned their epic story of Adultery, betrayal, divorce and marriage reconciliation into books, products, seminars and more. Have you been wasting your personal epics?

Have you ever asked yourself “What’s in my shell?”