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Before you spend hundreds of dollars on an internet copywriting course that may or may not be effective for your ultimate purpose, there are a few questions you should ask yourself about your website, your product/service or your brand.

And if you’re patient, I’ll share a wonderful resource to help you…

I’ll tell you about the best FREE internet copywriting course around! (Don’t worry, I didn’t produce it!)

If you’re like most people who search for internet copywriting resources online, you’re probably working on:

1. Launching a new website.
2. Launching a new product/service on your website.
3. Adding a monetization stream to your website for the first time.

The very first step you must undertake even before you sign up for any “Copywriting for the web” product is to define the target web visitor profile for your web site or page.

I have created some questions that can help you with this:

• Who is it you most want to visit your website or web page?
• What problems, desires, habits, complaints, fascinations does she have?
• What words and phrases does she use to describe these problems, desires, habits, etc?
• Where does she meet like minds online and offl?
• Who do she admire or detest?
• What organizations does she belong to?

These 6 questions above can help you define a pretty accurate profile of the person you hope to speak to online and help you craft effective an message.

The next major consideration is to decide the action you most want web visitors to take. I refer to this as “Most Desired Action Step”.

Defining the most desired action step keeps you from sending your website visitors mixed messages. Nailing down your ideal website visitor, and successfully drawing them to your site will do you no good if your web site copywriting confuses them. From your headlines to sub-headlines, bullet lists, pictures and picture subtitles, every element of your content must lead to the most desired action step.

Finally, you must consider the medium; the web. Writing for the web differs from any other type of copywriting in at least 2 ways:

Traffic generation
Web visitor reading habits

Some of my past clients have initially struggled with the following insight which I find I often have to repeat to internet newcomers:

“A web page may be the only ad copy delivery medium in which the words used not only convert prospects into customers, but actually have a hand in attracting the prospects in the first place. This is accomplished through the magic of search engine marketing with keywords.”

Keywords and keyword phrases are the terms web users type in to the search engines to look for information. For instance, you may have found this article by searching for “Internet copywriting course”… a keyword phrase.

If you intend to drive traffic to your website through the search engines, your web copy will have to include the keywords and keyword phrases likely to draw your target audience. The process of creating web pages that effectively attract traffic from the likes of Google, Yahoo, Bing, etc is known as Search Engine Optimization.

Unless, you intend to make a heavy investment in alternative ways of generating traffic, you must pay close attention to optimizing your copy for the search engines.

Apart from considering the search engines in your copy, the last point you need to keep in mind is how the online medium changes reading behavior. Research has shown that online visitors do an awful lot of skimming and prefer to read online copy in bite-sized chunks.

Your writing style, use of short paragraphs, bullets, graphics and other elements become more important than ever. There are many mistakes to be made…

and that’s why I was so pleased to find out that…

Dr. Ken Evoy’s Internet Copywriting Course is now free!

If you don’t know who Dr. Ken Evoy is, let’s just say you’ll be in for a real treat. He’s one of the most accessible CEOs in the world, but more importantly (for you), he’s the guy who virtually revolutionized internet business in 1999 with the landmark E-book (now updated), Make Your Site Sell!