Lazarus Phenomenon- Will Michael Vick stand a chance
If you’re not a sports fan, you may not know Michael Vick. Unbelievably talented, he was supposed to lead the Atlanta Falcons football team to the promised land.
Instead he landed in jail on felony dog fighting charges.
Soon he’ll be out…
What I’m wondering is whether he’ll be able to get any kind of public relations/crisis management machinery behind him and experience a “Lazarus phenomenon” of the sort experienced by Martha Stewart and others.
Calling all you PR gurus and crisis management divas!
What should Michael Vick do in terms of marketing and PR to experience the Lazarus effect?
What did Martha Stewart do to experience the “Lazarus Phenomenon”?
About the author
Gogo Erekosima is an entrepreneur and small business coach. He is President & CEO at Idea Age Consulting, and specializes in helping stagnant companies experience double and triple-digit revenue increases by deploying a customized, modular idea age marketing system. He has also coached executives, entrepreneurs & sales pro in industries including direct marketing, financial services, telecommunications, real estate, as well as non-profit organizations.
| Print article | This entry was posted by Gogo on May 20, 2009 at 10:56 am, and is filed under Small Business Marketing. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
Comments are closed.
