Lazarus Phenomenon- Will Michael Vick stand a chance
Filed Under (public relations) by Gogo on 20-05-2009
If you’re not a sports fan, you may not know Michael Vick. Unbelievably talented, he was supposed to lead the Atlanta Falcons football team to the promised land.
Instead he landed in jail on felony dog fighting charges.
Soon he’ll be out…
What I’m wondering is whether he’ll be able to get any kind of public relations/crisis management machinery behind him and experience a “Lazarus phenomenon” of the sort experienced by Martha Stewart and others.
Calling all you PR gurus and crisis management divas!
What should Michael Vick do in terms of marketing and PR to experience the Lazarus effect?
What did Martha Stewart do to experience the “Lazarus Phenomenon”?
