Small Business Digital CoachGROW REVENUES BY 25 TO 100% OR MORE IN 90 DAYS OR LESS while reducing advertising cost and effort

Content only websites may be in grave danger

I recently came across some information that’s been hidden behind some highly specialized SEO-master sites for a few weeks now. Apparently Google has made adjustments to their search engine rankings in such a way that big brands have seen a sudden upsurge in their SERP (search engine results page) rankings.

What’s so bad about this is that it would signal the end of the digital democracy that small marketers have enjoyed with superior targeted content and greater investment in off-page search engine optimization.

For instance, according to an excellent analysis by Aaron Wall over at SEObook, some brands like Radio shack just recently started and suddenly ranking for electronics. When you consider that some big brand names were already on the 1st page of the ranking, you begin to get the sense of a fearful future for content only niche sites.

What you should do about this if your dominant traffic strategy has been through content building

First. Go “Long tail” and build a huge base.Content as a superior strategy for the small player is not going to go away overnight (especially if you build your websites using the Long tail-CTPM-Strategy espoused by people such internet marketing pioneers as Dr. Ken Evoy of Sitesell and other.

Second. If there is a local element to your business, emphasize “local qualifier + keyword” phrase content. For example instead of optimizing your web page for “web marketing strategies”, you might want to build content for “Denver web marketing strategies”.

Third. Create and implement social media marketing plan fast. This you want to begin to do as soon as possible. Start with creating profiles on LinkedIn, Twitter and Facebook. Create a content curriculum of interest to your market niche (or local niche), and disseminate using blogs (like this one), podcasts and videos (youtube, viddler and tobemogul.com -for free distribution). I hope this helps.

Till next time.

Gogo Erekosima