Why Facebook Marketing With Fan Pages is One Trend That Will Not Go Away Soon
Nov 11th
Facebook marketing is one of the most powerful trends to hit online business marketing in years. With over 500 million subscribers now, Facebook is has become THE social media website. With an array of tools available to the creative marketer, Facebook is increasingly relied upon by marketers on a shoestring budget. Why Facebook? Trust Thy
Marketing Battles And Price Wars Of Attrition
Nov 8th
A few days ago, I read an interesting post by Terry Dean on how today’s political advertising battles have descended into wars of attrition because the politicians don’t really have any innovative new solutions to advertise. I happen to agree. But that’s not what this blog post is about. When I read that article, it
Personal Branding Lessons From The Jersey Shore
Nov 1st
This Halloween week (or weekend), I counted at least 5 explicit references to “The Situation”, including an ode from Regis of “Live With Regis & Kelly”, where he dressed up as Mike “The Situation”, from “Jersey Shore” a reality TV series featuring the adventures and (misadventures) of a group of young people on the Jersey
When Brand Positioning Strategies Backfire
Oct 19th
If you own or manage business… any business; you have probably had the misfortune of getting trapped into a conversation with a marketing or advertising consultant. This is especially true in today’s world where the advertising representatives and salespeople of all types are self-styled “marketing consultants”. In truth, some are… …and some are not. …but
Do Freemium Pricing Bloggers Spoil Their Audience?
Oct 14th
I shake my head when I hear the terms “blogger” and “blogging business”. These terms imply that there is a profession and a business model known as “blogging”. And it’s an easy mistake to make, but it is a misrepresentation of common sense in blogging. Blogging, in my view, falls under the category of activity
Every Struggling Article Marketing Dog Gets To Have Its Day!!!
Oct 8th
I generally consider myself to have a brilliant mind trapped in a somewhat average writer’s body (yes, I know… a strange mix of bombast and self-deprecation, but that’s how I genuinely feel). I have struggled with this ever since it occurred to me to expose my innermost thoughts – on all things business, marketing, real
Billion Dollar USP
May 5th
Speaking of Billion dollar USPs, have you heard any of the following? Domino’s Pizza- “Fresh hot pizza delivered in 30 minutes or it’s free!” (Service – Speed) Lenscrafters-”1 hour eyeglasses while you wait” (Service – Speed) FEDEX-”When it absolutely has to be there overnight” (Service – Speed) GEICO- “15 minutes can save you 15% or
The Power of Simplicity In Business
Mar 23rd
This book is as simply written as its name and as powerful as the promise it makes… to help you cut through the nonsense of everyday business complexity and experience the value of simplicity of thought, word, plan and action. One of my favorite management authors, Jack Trout writes with an authoritative and somewhat sarcastic
Business creation, Product Creation and Branding your genius
Mar 12th
In the videos below, I share at least 3 of my most powerful proprietary tools for mining your hidden genius and generating business ideas, product ideas and strategic positioning that resonates with the marketplace. In this first video: I introduce a an Assets/Strengths identification framework known as the Wealth Capital Matrix. In addition to that,
Recession Business Growth
Mar 9th
About a year and a half ago I hosted a teleseminar for one of my coaching groups. During the tele-seminar, I asked my guest expert, “Are we in a recession”? His response was enlightening. “Who is We?” From about 2003 to 2006 many real estate investors (me included) saw that despite the so-called “good times”
