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"Why Marketing With Facebook Fan Pages Is One Trend That Is Not Going To Go Away Soon"

Why Facebook Marketing With Fan Pages is One Trend That Will Not Go Away Soon

Nov 11th

Posted by Gogo in Small Business Marketing

7 comments

Facebook marketing is one of the most powerful trends to hit online business marketing in years. With over 500 million subscribers now, Facebook is has become THE social media website. With an array of tools available to the creative marketer, Facebook is increasingly relied upon by marketers on a shoestring budget. Why Facebook? Trust Thy

facebook groups, facebook notes, facebook pages, facebook trend, marketing with facebook fan pages
marketing-battle-pricing-wars

Marketing Battles And Price Wars Of Attrition

Nov 8th

Posted by Gogo in Small Business Marketing

5 comments

A few days ago, I read an interesting post by Terry Dean on how today’s political advertising battles have descended into wars of attrition because the politicians don’t really have any innovative new solutions to advertise. I happen to agree. But that’s not what this blog post is about. When I read that article, it

marketing battles, price competition, price wars, usp
personal branding, mike the situation costume

Personal Branding Lessons From The Jersey Shore

Nov 1st

Posted by Gogo in Differentiation and Branding

4 comments

This Halloween week (or weekend), I counted at least 5 explicit references to “The Situation”, including an ode from Regis of “Live With Regis & Kelly”, where he dressed up as Mike “The Situation”, from “Jersey Shore” a reality TV series featuring the adventures and (misadventures) of a group of young people on the Jersey

halloween costume marketing, mike the situation, personal brand, personal branding, personal branding success, product naming strategies
branding mistakes

When Brand Positioning Strategies Backfire

Oct 19th

Posted by Gogo in Differentiation and Branding

2 comments

If you own or manage business… any business; you have probably had the misfortune of getting trapped into a conversation with a marketing or advertising consultant. This is especially true in today’s world where the advertising representatives and salespeople of all types are self-styled “marketing consultants”. In truth, some are… …and some are not. …but

brand positioning strategies, brand strategy, compelling marketing message, small business branding, strategic marketing consulting
free-shopping-274-279

Do Freemium Pricing Bloggers Spoil Their Audience?

Oct 14th

Posted by Gogo in Small Business Marketing

4 comments

I shake my head when I hear the terms “blogger” and “blogging business”. These terms imply that there is a profession and a business model known as “blogging”. And it’s an easy mistake to make, but it is a misrepresentation of common sense in blogging. Blogging, in my view, falls under the category of activity

blogging business, chris anderson, free pricing, freemium pricing, pricing strategies, strategy and tactics of pricing
online article writing

Every Struggling Article Marketing Dog Gets To Have Its Day!!!

Oct 8th

Posted by Gogo in Small Business Marketing

4 comments

I generally consider myself to have a brilliant mind trapped in a somewhat average writer’s body (yes, I know… a strange mix of bombast and self-deprecation, but that’s how I genuinely feel). I have struggled with this ever since it occurred to me to expose my innermost thoughts – on all things business, marketing, real

article marketing, article writing, article writing productivity, stop being a perfectionist, writer's block

Billion Dollar USP

May 5th

Posted by Gogo in Differentiation and Branding

Speaking of Billion dollar USPs, have you heard any of the following? Domino’s Pizza- “Fresh hot pizza delivered in 30 minutes or it’s free!” (Service – Speed) Lenscrafters-”1 hour eyeglasses while you wait” (Service – Speed) FEDEX-”When it absolutely has to be there overnight” (Service – Speed) GEICO- “15 minutes can save you 15% or

billion dollar USPs, marketing communications, unique selling proposition, usp
Simplicity-Model

The Power of Simplicity In Business

Mar 23rd

Posted by Gogo in Small Business Marketing

1 comment

This book is as simply written as its name and as powerful as the promise it makes… to help you cut through the nonsense of everyday business complexity and experience the value of simplicity of thought, word, plan and action. One of my favorite management authors, Jack Trout writes with an authoritative and somewhat sarcastic

business productivity, productivity tips, simple action plans, simple business models, The power of simplicity

Business creation, Product Creation and Branding your genius

Mar 12th

Posted by Gogo in Differentiation and Branding

In the videos below, I share at least 3 of my most powerful proprietary tools for mining your hidden genius and generating business ideas, product ideas and strategic positioning that resonates with the marketplace. In this first video: I introduce a an Assets/Strengths identification framework known as the Wealth Capital Matrix. In addition to that,

4P framework, business creation ideas, mining your hidden genius, product creation ideas, S.H.E.L.L. Audit, SHELL audit, wealth capital matrix
strategic partnerships small business in recession marketing

Recession Business Growth

Mar 9th

Posted by Gogo in Small Business Marketing

About a year and a half ago I hosted a teleseminar for one of my coaching groups. During the tele-seminar, I asked my guest expert, “Are we in a recession”? His response was enlightening. “Who is We?” From about 2003 to 2006 many real estate investors (me included) saw that despite the so-called “good times”

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affiliate marketing, Business growth, doing business in recession, free marketing ideas, recession marketing, strategic partnership
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