Donald Trump: Forget WWJD, If they kick you, kick them harder!
Apr 20th
I like Donald Trump. I like his shwag (that’s “swagger” to you uninitiated), I like the boldness of his ideas and expression. I’m also careful when I read his books because I want to incorporate some of his principles into my mindset…but not everything. I recently read Donald Trump’s collaboration with Bill Zanker, “Think Big
Social Media Fatigue: Now’s not the time…
Apr 15th
If you feel like you’ve been getting to many invitations into your email inbox to try out “one too many” social networking sites, now’s not the time to give up on social media in your marketing. In a recent post, I talked about how Google has given a leg up to big brand (read: Fortune
Local social media marketing gets unintended Google boost!
Apr 15th
This news may change the fate of many small internet businesses for the worse.. I recently came across some information that’s been hidden behind some highly specialized SEO-master sites for a few weeks now. Apparently Google has made adjustments to their search engine rankings in such a way that big brands have seen a sudden
Video Marketing for local businesses
Apr 15th
If you read my previous post where I talked about the Jerk carpet cleaner’s marketing, then you’ll appreciate the case study I’m about to share with you. This is another company in the same area, that’s doing it right. The case I made earlier is that you can’t expect your clients to willingly and unquestioningly
3 Huge local internet advertising mistakes…
Apr 10th
If you read my last post, you already know about the “Jerk Carpet Cleaner”. If you’re the owner of a small local business, here are 3 huge local search marketing mistakes you’re likely to already be making: MISTAKE #1 – Letting the random internet reviewer represent your company and your marketing message on the internet.
Local business Search engine marketing mistakes
Apr 7th
A few days ago, I got a call at home from a local carpet cleaning company. Apparently a family business, a sweet sounding, seemingly older lady made the initial pitch. Since I was engaged, I asked her to call back in 1 hour and she agreed. About an hour later, a gentleman called and introduced
Competivite advantage and Market Domination begins with a marketing mindset
Apr 1st
If you own or run a small business fighting for the attention of your customers, your success depends as much on the adoption of a marketing mindset than on any other factor. This sort of adoption must start with you and be actively installed in your staff, your processes and your material, to actually have
Strategic Web Marketing | Strategic marketing websites
Feb 10th
Strategic marketing is about all the things you do, think and plan before you take any marketing action in your business. This website is intended to be a one stop resource for entrepreneurs like you who want to learn how to use your website as the platform for launching multi-media, mult-channel marketing campaigns that bring
