Video Marketing for local businesses
Filed Under (Uncategorized) by Gogo on 15-04-2009
If you read my previous post where I talked about the Jerk carpet cleaner’s marketing, then you’ll appreciate the case study I’m about to share with you. This is another company in the same area, that’s doing it right.
The case I made earlier is that you can’t expect your clients to willingly and unquestioningly (is that a real word?) pay you a premium above what they would pay your competitors if your marketing material doesn’t tell them what they’re paying for.
Your marketing materials must educate!!!
Your websites, your videos, your sales scripting, your brochures and marketing kits, and even your ads and sales letters must educate your prospective and current clients on why they should pay more to do business with you and be happy to do it.
On the video below, these guys actually make carpet cleaning seem very interesting…and manage to plant some ideas in your mind as to whether you should even consider using someone else because they show you all the little details (like the little thingies under the table) that could save you a lot of aggravation. I know who I’m going to use when I need carpet cleaning.
The only thing I’d do different might be to make the YouTube Video more search engine friendly with a title and useful keywords like – “Free Denver Carpet Cleaner demo”…with 714 views so far on Youtube that video might have been a lead generator at the search engines rather than just a credibility builder on their website with a simple change in title…Check out this excellent video marketing case.
Till next time.
Gogo
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