The viral marketing power of an innovative sandwich
Filed Under (Differentiation and Branding) by Gogo on 22-04-2009
When I asked my wife how her day went today, her answer was:
“We went out to this restaurant called Heidi’s today, and I had the best sandwich I’ve had in a long time. It was a ’salmon melt’ sandwich!”
She went on to regale me with the blow by blow account of how she thoroughly enjoyed the sandwich, what ingredients were in it and how I “just have to try it out”.
What can you do in your business to generate that kind of word of mouth?
One of the most powerful ways is to
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generate a truly remark-able product or service offering in your business.
Don’t be afraid to experiment! Constant testing and experimentation has been the hallmark of the some of the world’s most profitable businesses. Some of the most popular and profitable sandwiches for McDonald’s Corporation (such as the Big Mac) were the results of experimentation by enterprising McDonald’s franchisees who were given the freedom to try and to test.
Whether you own/run a restaurant or some other type of service business, the same principle applies. One of the easiest ways to generate viral word-of-mouth is by bundling an additional service to your main product or service.
For instance, I came across a spa for built around giving teenage girls the group birthday party experience of a lifetime (complete with a uniquely decorated chauffeur-driven limo to the spa).
Think about what complementary product or service you could bundle with your current offerings to inspire and incite the spread of your marketing message.
Till next time.
Gogo
Update: The Saga Continues In “Viral Marketing Power of Sandwich Part 2″
